The 1st private social
program in Brazil!
Our "Waste to Social Sampling" model transforms inventory waste from CPG industry into free product distribution to low-income population. We are giving free food and cosmetics for those who need the most. An equation of social inclusion and environmental gain with governance that generates value for everyone.
Who is supporting us
Issues we are addressing
67% of Brazilian families live with amonthly income of less than U$ 600
(Reference year 2021)
SDG 1,2, 3, 12, 17
The world has awakened
The UN SDG call companies to take on urgent social and environmental goals.
+5 bi of discarded units (Brazil)
Mimoo’s estimate based on the value of discarded inventory
Our platform
We are a startup of innovation in ESG and marketing services for social inclusion, environmental gain and governance.
Gifts
Regular non-sold inventory that would be discarded by the industry within their expiration date.
Technology and Governance
Provides governance and controls distribution rules to low income population.
Physical Store
A network of physical stores is used to distribute all products to low income population
What consumers are saying about Mimoo
“After I got the kit shampoo and conditioner, when finished I bought, because I love it.”
priscila_boass
“To be “spoiled” is awesome, let’s go! Hurry up and go get yours.”
thalitasilvaribeiro
“I love to be spoiled, wonderful products. let’s go people! Get your products too before they run out. “
cleide.lima18
“Mimoo is incredible. I am anxious for new free products.“
fernandavictoriarodriguesb
Competitive Analysis
The innovative model of Mimoo performs equally or superiorly across all analysis metrics.
Mimoo
Donation
Destruction
Reputation & image
Environmental impact
Social inclusion
Reputacional risk
Governance
Tax cost
Execution complexity
Business & Marketing value
Let’s go on this ESG journey together?
Download the app and enjoy a Mimoo experience.
